Focusing Exclusively on the Mobile Home Park Market

When Mid-Plains Land & Realty announced our reopening in August 2025, we found ourselves at a crossroads. Should we follow our original path of traditional real estate land and residential sales? Or should we specialize in the mobile home park industry and serve a niche we uniquely know in the affordable housing market?

Unlike traditional brokerages, we already had a deep, hands-on connection to the mobile home park sector, built from years of ownership, operations, and even industry-specific software development. The question was simple, but the implications for our business model were significant.

Ultimately, we decided to let the market guide us, and expected the usual mix of buyers seeking land, sellers exploring residential properties, and the occasional mobile home park owner seeking valuation advice.

What actually happened was very different—and far more telling.

Over the first five months, our website welcomed more than 28,000 unique visitors, and a clear pattern emerged. The overwhelming majority of calls, emails, and mobile home park valuation requests also came from a very specific client type: mobile home park owners, operators, and investors.

These inquiries didn't come just from Nebraska and South Dakota, but from across the United States. Their questions were thoughtful, their needs were specific, and their interest in a professional and specialized mobile home park brokerage was unmistakable.

Our website data reinforced the story. Visitor behavior showed that content related to the mobile home park market, including industry insights, park valuations, and market trends, was what our visitors were actively searching for. These weren’t casual browsers—they were serious park owners looking for expertise grounded in real-world manufactured housing experience.

The message was clear: the mobile home park market wasn’t just part of our business—it was our business.

Doubling Down on What We Know Best

Mid-Plains Land & Realty is now fully committed to exclusively serving the mobile home park asset class. This focus allows us to deliver deeper insights, more accurate park valuations, and a level of representation that general real estate agents and brokers simply can not match.

We understand what it takes to run a mobile home park, improve operations, stabilize communities, and position properties for successful sales. This isn’t theoretical knowledge — it comes from experience managing parks and supporting owners with data-driven decision-making.

Specializing also gives our clients something increasingly rare: a brokerage that understands the unique challenges and opportunities in the manufactured housing industry. From analyzing park-owned vs. tenant-owned home mix, to identifying infill potential, to navigating local regulations, this sector requires hands-on knowledge that goes far beyond traditional real estate skills.

Preparing for the Next Chapter

With our focus firmly set, the past months have been a time of rebuilding and refining. We’ve launched a refreshed version of our website specifically tailored to mobile home park owners and investors, streamlined our internal workflows to handle valuations, underwriting, and client communicationmore efficiently, and are working on expanding the Mid-Plains Land & Realty team to meet the growing demand for our specialized park brokerage services.

This isn’t a pivot—it’s a return to our roots, a recognition of who we serve best, and a commitment to the clients who have made it clear they want a brokerage that speaks their language.

As we head into the New Year, we’re excited to continue growing alongside the mobile home park owners and investors who have shaped our direction. Thank you for your trust, your conversations, and the clarity you’ve given us. The future of Mid-Plains Land & Realty is focused — and we couldn’tbe more optimistic.